Higher Google rankings
Backlinks remain one of Google’s most important ranking factors. More relevant, high-authority links means higher positions for the keywords that drive real enquiries.
Link Building & AI Authority
Build authority. Rank higher.
Get cited by AI.
High-quality backlinks from relevant, trusted sites, combined with GEO tactics that get your business cited by ChatGPT, Gemini, and Google’s AI Overviews. The complete authority strategy for 2026 and beyond.
Every package includes
- Niche-relevant guest posts & niche edits
- Tailored anchor text strategy
- Competitor backlink analysis
- Toxic link audit & clean-up
- Monthly placement report
GEO & AI Authority tactics included
Get your business cited by ChatGPT, Gemini & Perplexity. Not just ranked on Google.
Packages from
£750/mo
DA 0+
Authority links
0+
Businesses helped
£0
Packages from
0★
Google rating
- No shortcuts or black hat tactics
- Real placements on real sites
- GEO & AI authority included
- Monthly placement reports
Trained and certified by industry leaders
Why It Matters
Backlinks are still Google’s #1 trust signal.
When another website links to yours, it tells Google that your site is credible and worth ranking.
The more relevant, high-quality links you earn, the stronger your domain authority, and the higher you rank for the keywords that drive customers to your door.
Authority signals extend beyond Google. ChatGPT, Perplexity, Gemini and Google’s AI Overviews are now pulling answers from sites they deem authoritative and trustworthy.
Businesses that earn the right kind of links and mentions are the ones getting cited in AI responses, and that’s a new, powerful traffic channel that most businesses are completely ignoring.
58%
of users now use AI tools instead of Google for product and service discovery
63%
of websites are already receiving traffic directly from AI search engines
89%
of B2B buyers use generative AI as a key source of information before purchasing
Stronger domain authority
Every quality backlink is a vote of trust. As your domain authority grows, new content you publish ranks faster and competes for broader terms.
AI citation & mentions
AI tools like ChatGPT and Perplexity trust sites with strong authority and consistent brand mentions. A good link profile directly improves your chances of being cited in AI responses.
Long-term compounding growth
Unlike paid ads, backlinks keep delivering. A link built today supports your rankings and authority for months and years, making link building one of the best ROI investments in SEO.
About Us
Ben Nuttall, Founder, East Kent SEO
Link building done wrong can damage your site. I’ve seen it happen. Everything we do is manual, relevant, and transparent, and in 2026 that means combining traditional link building with GEO tactics so you’re visible everywhere your customers are searching, not just on Google.
What We Do
Traditional link building meets AI authority.
We combine proven link building tactics with modern GEO strategies, so you rank on Google and get cited by AI.
01
Backlink Audit & Reporting
Before building new links we review what you already have. Some links help you rank, while others can hold you back or actively harm your site. We identify both.
- Full backlink profile review
- Toxic & spammy link identification
- Competitor backlink gap analysis
- Disavow file creation if needed
- Opportunity mapping
02
Guest Posts & Niche Edits
Real placements on real websites. We research, outreach, write, and secure links on sites that are genuinely relevant to your industry. No link farms, no PBNs.
- Niche-relevant site research
- Manual outreach to publishers
- Content creation & submission
- DA 20–50+ targeting
- Anchor text strategy
03
Digital PR & Brand Mentions
Earned coverage in online publications, industry press, and relevant platforms. The kind of links that build real authority, and that AI tools treat as trusted sources.
- Press & publication outreach
- Industry association links
- Podcast & interview appearances
- Expert commentary placements
- Unlinked mention conversion
New for 2026
GEO & AI Authority Building
Getting cited by ChatGPT, Gemini, and Perplexity requires a different set of tactics on top of traditional link building. Here’s what we do to get your business appearing in AI-generated answers.
Listicle & Roundup Placements
AI tools frequently pull from “best of” and “top 10” style content. We secure placements in relevant listicles and roundup articles so your business gets recommended when AI tools answer discovery queries.
E-E-A-T Authority Signals
Experience, Expertise, Authoritativeness and Trustworthiness are the foundation of how both Google and AI tools assess credibility. We build these signals through author bio optimisation, expert content, and authoritative citations.
Schema & Structured Data
AI crawlers parse structured data to understand who you are and what you offer. We implement and optimise schema markup so generative engines can categorise and confidently cite your business.
Platform Presence Building
AI tools pull from Reddit, LinkedIn, YouTube, Quora, and industry directories, not just your website. We build and optimise your presence on the platforms LLMs trust and cite most frequently.
AI-Friendly Content Strategy
AI systems prefer clear, fact-dense, self-contained content they can extract and cite directly. We structure your content so individual sections stand as authoritative answers, increasing citation probability significantly.
AI Visibility Monitoring
We track how and where your brand appears across ChatGPT, Gemini, and Perplexity, measuring citation frequency, sentiment, and share of voice so we can continuously improve your AI presence.
Customer Reviews
Real businesses. Real results.
Trades, services, ecommerce and professional businesses across Kent and the UK.
How It Works
How we build authority that lasts.
01
Audit & Strategy
We review your existing backlink profile, your competitors’ link strategies, and your current AI visibility to build a targeted roadmap for your campaign.
02
Outreach & Placement
We research and approach relevant, high-authority sites, building genuine relationships with publishers and editors to secure real, lasting placements.
03
Content & GEO
We create the content, implement GEO tactics, and build your presence on the platforms AI tools trust, so you rank on Google and get cited by AI simultaneously.
04
Report & Refine Strategy
Every month you receive a full placement report with live URLs, anchor text used, and your growing domain authority, plus AI visibility data where applicable.
Packages
Simple, transparent packages
All packages include GEO & AI authority tactics and monthly placement reporting. The difference is volume, DA targets, and how much ground we cover each month.
Starter
£750/mo
Build a strong base with safe, relevant backlinks. Perfect for new businesses that want to get authority consistently.
- 5 backlinks per month (DA 20+)
- Mix of guest posts & niche edits
- Full backlink audit
- Anchor text strategy
- Monthly placement report
- GEO & AI authority tactics
Most popular
Growth
£2,000/mo
Higher authority placements and a tailored strategy. Best for growing businesses ready to compete regionally or nationally.
- 10 backlinks per month (DA 30–50)
- Guest posts & outreach links
- Tailored anchor text strategy
- Competitor gap analysis
- GEO & AI authority tactics
- Platform presence building
Premium
£4,500/mo
Premium placements on the web’s most authoritative sites. For ambitious businesses that need maximum visibility.
- 20 backlinks per month (DA 50+)
- Keyword-targeted strategy
- Premium placements on authoritative sites
- Full digital PR campaign
- Listicle & roundup placements
- Advanced GEO & AI authority
- AI visibility monitoring & reporting
The Benefits
What you gain from a strong link profile.
We combine proven link building tactics with modern GEO strategies, so you rank on Google and get cited by AI.
Competitive Advantage
A strong backlink profile makes it significantly harder for competitors to outrank you. It’s a compounding moat that grows in value month after month.
AI Citations & Mentions
Businesses cited in ChatGPT and Perplexity responses gain a powerful new traffic channel. Authority links are the foundation of AI visibility.
More Organic Traffic
Better rankings bring more clicks. Referral traffic from relevant industry sites also puts your business in front of audiences already primed to buy.
Higher Rankings
Backlinks remain one of Google’s top ranking signals. Quality links help your site climb for the keywords that drive real enquiries and revenue.
Long-Term Growth
Unlike paid ads that stop delivering the moment you stop paying, backlinks keep working indefinitely, delivering sustained, compounding SEO value.
Brand Authority
Links from respected publications put your business in front of new audiences, building the kind of trust that converts visitors into customers.
Free Discovery Call
Ready to build authority that ranks and gets cited?
Book a free call to discuss your goals, or choose a package above. Ben will advise you personally on the right link building and GEO strategy for your business.
- A free 30-minute discovery call with Ben directly
- An honest assessment of where your site stands
- Clear advice on what's possible within your budget
- No contracts, no pressure, no jargon
- Response within one business day
Prefer to call or email
- NameEast Kent SEO
- AddressEast Kent SEO, Highstreet Rd, Faversham, Kent, ME13 9EJ
- Phone01795 371080
- Emaileastkentseo@gmail.com
- HoursMon–Fri 6am–6pm · Sat 6am–3pm · Sun 6am–2pm
Ben Nuttall · Founder · East Kent SEO
Every enquiry comes directly to me. I read every message personally and reply within one business day.
What is link building and why does it matter?
Link building is the process of earning links from other websites back to yours. In Google’s eyes, each link is a vote of trust. The more relevant, high-quality links you have, the stronger your domain authority and the higher you rank for the keywords that matter to your business.
What is GEO and how does it differ from SEO?
GEO, or Generative Engine Optimisation, is the practice of optimising your content and online presence so AI tools like ChatGPT, Gemini, and Perplexity cite and recommend your business in their answers. Traditional SEO focuses on Google rankings. GEO focuses on AI citations. In 2026, you need both, and a strong link profile underpins both strategies.
How long does link building take to show results?
Typically 3–6 months for meaningful ranking improvements, though you’ll often see domain authority growing within the first 4–8 weeks. Link building is a compounding strategy: the longer you invest, the stronger and more defensible your position becomes.
Are these safe, white-hat links?
Yes, always. We never use link farms, private blog networks (PBNs), paid link schemes, or any tactic that violates Google’s guidelines. Every link we build is earned through genuine outreach and placed on relevant, real websites with real audiences.
Do you offer standalone link building or does it need to be part of a broader package?
Both. Link building works as a standalone service for businesses that already have solid on-page SEO and just need to build authority. It’s also included as a component of our Local SEO and National SEO packages for businesses who want a complete strategy.
What are listicle placements and why do they matter for AI?
Listicles are “best of” or “top 10” style articles, and AI tools like ChatGPT frequently pull recommendations directly from this type of content. Securing a placement in a relevant listicle means you get recommended both by the article itself and by AI tools that cite it when answering related questions.