Local SEO
Targets searches in a specific town, city or county. Focuses on Google Maps and the Local Pack.
Best forTrades, local shops, clinics, restaurants
SEO Services Kent
Rank higher.
Win more clients nationwide.
National SEO for UK service businesses ready to compete beyond their local area. Technical SEO, content strategy, link building and GEO optimisation: all in one managed campaign.
Every package includes
- Full technical SEO audit & fixes
- National keyword research & mapping
- On-page content optimisation
- Link building & off-page strategy
- Monthly video report & strategy call
- GEO & AI search visibility included
Packages from
£500/mo
No long-term contracts
0+
Businesses helped
0 yrs
SEO experience
£0
Packages from
0★
Google rating
- No long-term contracts
- You deal directly with Ben
- GEO & AI search included
- Based in Faversham, Kent
Trained and certified by industry leaders
What Is National SEO
Compete across the whole UK.
National SEO is the process of optimising your website to rank for high-value keywords across the UK, not just in your local town or city.
For service businesses with customers or clients anywhere in the country, it’s the difference between being found and being invisible.
The stakes are higher than local SEO. The competition is tougher, the keywords are broader, and the strategy needs to be built around your specific services and ideal customers. That’s exactly what we build every campaign around.
Ready to compete beyond your local area? Let’s map out what a national campaign looks like for your business.
Schedule a CallNational SEO
Targets searches across the whole UK. Focuses on organic rankings for service and industry keywords.
Best forService businesses, consultants, agencies, SaaS, nationwide providers.
Higher-intent, broader reach
National keywords bring in customers from across the UK who are actively searching for your services, not just people nearby.
Compounding organic growth
Unlike paid ads, national SEO builds a permanent asset. Rankings earned today keep delivering leads for months and years ahead.
Competitive advantage
Most of your competitors are doing SEO poorly or inconsistently. A well-executed national campaign builds a moat that’s hard to close.
AI search visibility
ChatGPT, Gemini and Perplexity are already referring customers to service businesses. National authority signals are what get you cited.
About Us
Ben Nuttall, Founder, East Kent SEO
National SEO is more complex than local, but the process is the same. Understand the business, understand the customer, build a strategy around what actually drives results. I’ve run national campaigns for businesses across multiple industries and I bring that experience to every client I work with.
What We Do
Four pillars. National SEO success.
Every campaign covers all four. The difference between packages is how much output and how quickly we move.
Pillar 01
Technical SEO
Before anything else, your site needs to be technically sound. We audit and fix everything that prevents Google from crawling, understanding and ranking your pages.
- Full technical audit & prioritised fixes
- Core Web Vitals & page speed
- Mobile optimisation
- Schema & structured data
- Sitemap, robots.txt & canonicals
- Analytics & tracking setup
Pillar 02
On-Page & Content
Ranking nationally requires content that targets the right keywords at the right intent level. We research, plan, write and optimise pages built to rank and convert.
- National keyword research & mapping
- Content clusters & topic silos
- Meta titles & descriptions
- Competitor gap analysis
- Landing page creation & refinement
- Keyword cannibalisation fixes
Pillar 03
Authority Building
Authority signals are what separate nationally ranking sites from the rest. We build relevant, high-quality backlinks through genuine outreach and digital PR.
- National backlink strategy
- Guest posts & niche edits
- Digital PR & brand mentions
- Competitor backlink audits
- Link profile monitoring & clean-up
- Listicle & roundup placements
Pillar 04
GEO & AI Search Visibility
National authority in traditional search and AI search are now inseparable. Every campaign includes GEO tactics to get your business cited and recommended in ChatGPT, Gemini and Perplexity responses.
- E-E-A-T authority building
- Schema & structured data for AI crawlers
- AI visibility monitoring across ChatGPT, Gemini and Perplexity
- Citation frequency & share of voice tracking
Who We Help
Built for UK service businesses with ambition.
If you offer a service to customers anywhere in the UK, national SEO is for you.
Professional Services
Solicitors, accountants, consultants and financial advisors competing for national keyword terms against larger firms.
Construction & Trades
Specialist contractors, surveyors and building companies offering services across multiple regions or the whole of England.
Tech & Digital Services
Agencies, SaaS businesses and tech consultancies targeting national decision-makers searching for software or service solutions.
Healthcare & Wellness
Private clinics, therapists and healthcare providers with multiple locations or remote services available to patients across the UK.
Logistics & Operations
Haulage, removal, cleaning and facilities management businesses operating nationally and competing for UK-wide contract work.
Training & Education
Training providers, coaches and educational businesses offering online or in-person programmes to a UK-wide audience.
How It Works
Simple from day one.
01
Discovery Call
30 minutes to understand your business, your services, your ideal customers and what ranking nationally would mean for your revenue.
02
Full SEO Audit
A complete audit of your site’s technical health, existing rankings, backlink profile and competitor landscape, then a clear roadmap with priorities.
03
Strategy & Implementation
We execute across all four pillars simultaneously: technical fixes, content, link building and GEO, prioritised for the biggest impact in the shortest time.
04
Report & Refine
A monthly video report with your real numbers, a keyword dashboard, and a catch-up call whenever you want one. No jargon, no fluff.
Pricing
Straightforward packages
All packages include technical SEO, on-page, link building and GEO as standard. No long-term contracts. You stay because results are there, not because you’re locked in.
Starter
£500/mo
Build a solid national SEO foundation. Ideal for service businesses new to SEO who need the fundamentals done properly before scaling.
- Full technical SEO audit & fixes
- Google Analytics, Search Console & Tag Manager
- National keyword research & on-page optimisation
- Content gap analysis
- Schema & structured data
- Monthly video report
- 10 keywords tracked
- GEO & AI visibility tactics
Most popular
Growth
£1,000/mo
Faster results with more output. Active content creation, link building and competitor analysis for businesses ready to compete nationally.
- Everything in Starter
- Active link building campaign
- 2 new landing pages or blog posts per month
- Competitor keyword & backlink analysis
- Content cluster strategy
- Conversion rate analysis
- 20 keywords tracked
- Advanced GEO & AI authority tactics
Premium
£1,500/mo
Full-service national SEO for competitive industries. Maximum output, faster results, and a comprehensive strategy across every channel.
- Everything in Growth
- Premium link building & digital PR
- 5 pages or articles per month
- CRO support & landing page refinement
- AI visibility monitoring & reporting
- Weekly reporting
- Quarterly strategy review
Customer Reviews
Real businesses. Real results.
Trades, services, ecommerce and professional businesses across Kent and the UK.
Free Discovery Call
Ready to compete across the whole UK?
Book a free 30-minute call. I’ll review your site, your existing rankings, and tell you exactly what a national SEO campaign would look like for your business.
- A free 30-minute discovery call with Ben directly
- An honest assessment of where your site stands
- Clear advice on what's possible within your budget
- No contracts, no pressure, no jargon
- Response within one business day
Prefer to call or email
- NameEast Kent SEO
- AddressEast Kent SEO, Highstreet Rd, Faversham, Kent, ME13 9EJ
- Phone01795 371080
- Emaileastkentseo@gmail.com
- HoursMon–Fri 6am–6pm · Sat 6am–3pm · Sun 6am–2pm
Ben Nuttall · Founder · East Kent SEO
Every enquiry comes directly to me. I read every message personally and reply within one business day.
What is national SEO and how does it differ from local SEO?
Local SEO targets searches in a specific geographic area and focuses on Google Maps and the Local Pack. National SEO targets broader, UK-wide keywords in organic search, the results you see below the map. For service businesses with customers anywhere in the country, national SEO is the primary driver of inbound leads.
How long does national SEO take to show results?
Typically 3 to 6 months to see meaningful ranking improvements for targeted keywords, and 6 to 12 months to see significant traffic and lead volume. The timeline depends on your industry’s competition level, your site’s existing authority, and the package you’re on. We focus on quick wins first: technical fixes and on-page optimisation often produce early movement.
Do I need national SEO or local SEO?
If your customers come from a specific town or area, local SEO is your priority. If you offer services to customers anywhere in the UK, or have multiple locations, national SEO is the right focus. Many businesses benefit from both running in parallel, which our Growth and Premium packages accommodate.
What is GEO and why is it included?
GEO stands for Generative Engine Optimisation: the practice of optimising your content and online presence so AI tools like ChatGPT, Gemini and Perplexity cite and recommend your business in their answers. As AI search grows, the businesses with strong national authority and well-structured content are the ones getting cited. We include GEO tactics in every package because it’s now inseparable from good national SEO.
Are there long-term contracts?
No. All packages are month-to-month. We recommend a minimum of 3 to 6 months to see meaningful results: SEO is a compounding strategy, not a quick fix, but there is no contractual obligation beyond your current month. You stay because the work is delivering results, not because you’re locked in.
What reporting will I get?
Every month you receive a video walkthrough of your campaign performance: keyword rankings, organic traffic, conversions, and what’s been done. You also get access to a live keyword tracking dashboard. Growth and Premium clients get a monthly strategy call included. No jargon, no vanity metrics: just clear reporting on what matters.