The campsite that had its best year yet

You already know this problem

Your season is short. You have a handful of months to fill the pitches, and every week nobody can find you is money you do not get back.

So you list on the big camping directories. They send you bookings and take their cut, and your name sits in a row with forty other sites, sorted by whoever paid most. You are a line item on somebody else's website.

Meanwhile people are searching for somewhere to camp in Kent every single day, and finding the directory instead of finding you.

What they actually had

Woodhill had a site, but it was not doing much. In the six months before we started it brought in 518 visits from search. Average position 22, which is page three, which is nowhere.

There was no way to book online. Every enquiry meant an email or a phone call, then a back-and-forth about dates, then a manual note of who was coming and when. Fine when you have six bookings. Not fine in July.

And the Google Business Profile, which is where most people looking for a campsite actually start, was not being used.

What we did

Web design: a website built to be found, and to take bookings

We rebuilt the site around what people search for when they want to camp in Kent, with proper pages for amenities, pitches and the area around the site.

Then we integrated a booking system so people can check dates and book without anyone picking up the phone. Bookings come in overnight and at weekends, because that is when people plan trips.

Local SEO and the Google Business Profile

For anywhere people find on a map, the Google Business Profile does as much work as the website. Categories, photos, amenities, posts and a review process that keeps it active.

Alongside that, local SEO targeting the searches that actually bring campers to Faversham and the surrounding area, rather than fighting head-on with national directories from a standing start.

Social media

Ongoing social media management so the site has a presence between seasons and returning campers have somewhere to see what has changed.

What happened

Search traffic more than tripled. 518 visits in six months became 1,750. That is 1,232 extra visits, around 205 a month, all of them people actively looking for somewhere to camp.

More people saw them, and more of those people clicked. Impressions went from 10,300 to 23,000. The click-through rate went from 5% to 7.6%. That second number matters more than the first. Being seen is easy. Being chosen is the job.

Bookings up 40% year on year. The owners' figure, not ours, and it covers everything working together: the site, the booking system, the Google profile, the social media and the SEO.

Bookings now take care of themselves. People book at eleven at night on a Sunday, which is when they are planning, and it lands in the system without anyone doing anything.

Source: Google Search Console, six months to August 2026, compared against the same period a year earlier. Booking figures supplied by Woodhill Campsite.

What we are doing next

There are around a dozen searches for camping and campsites in Kent that bring in thousands of people a month between them. Woodhill turns up for all of them already, just not high enough for most people to see.

That is the next twelve months. Moving those searches up the page. The demand is already proven, the traffic is already growing, and this is where the next step change comes from.

What this costs

Local SEO packages start at £500 a month. Month to month, no minimum term, no contract to sign.

If you want to start smaller, the SEO Kickstart is £850 one off then £250 a month.

You deal with me, Ben, on every call and every piece of work. Nothing is outsourced and there are no account managers.

What Woodhill says